Welcome to the Motorvalley!
Once an ancient Roman road, the Via Emilia encompasses a universe of fast cars and slow food unlike anywhere else on earth.
The Motorvalley, along the Via Emilia, is known for igniting the passions of the motor industry’s most celebrated legends. It is a land rich with flavor, displaying the best of the motor and racing world.
The Via Emilia Motorvalley boasts a world of automotive titans. Discover Ferrari, Lamborghini, Ducati, Pagani and 14 museums devoted to ultimate driving machines, including the Ferrari Museum of Maranello, the newest museum dedicated to Enzo Ferrari “MEF” in Modena, and the Ducati and Lamborghini Museums near Bologna. Feast your eyes on 11 private collections of historical, collectible vehicles before heading to one of two international racetracks to experience a high-speed test drive or attend a glamorous event. The Via Emilia is a car enthusiast’s paradise fueling their need for speed!
On the Via Emilia, indulge in our genuine, welcoming Italian culinary traditions while driving a collectible car along rolling hills dotted with enchanting castles.